Infinity Call Tracking

General Info

About Infinity Call Tracking

Infinity Call Tracking is a leading call tracking and conversation intelligence platform used by businesses to better understand customer interactions and marketing performance.

Over a 10-year period, I worked across almost every area of the brand — from redesigning the customer portal and evolving the website to creating marketing campaigns, internal branding, and product prototypes.

The challenge was maintaining a consistent, modern identity while supporting a fast-growing SaaS business with constantly evolving products and features. My approach focused on usability, scalability, and creating cohesive experiences across every customer touchpoint.

Branding

A scalable visual system designed to unify the brand

As Infinity evolved, so did its visual identity. I helped maintain and refine the brand across digital products, marketing campaigns, office environments, and internal initiatives.

Consistency played a major role throughout the work. From typography and UI styling to campaign visuals and presentation assets, every touchpoint was designed to feel aligned and recognisable.

Illustrations

Bringing the brand to life through creative campaigns and internal projects

Alongside product and web design, I worked on a variety of creative side projects that added personality to the Infinity brand. This included a mascot called "Jean Clood" promotional graphics, event branding, Movie night posters, and concept visuals for demo experiences.

Projects like Wanderlust Tours / Space Holidays showcased how Infinity’s technology could be presented in more playful and engaging ways while still supporting the wider brand story.

Web Design

A modern, scalable experience designed for growth and usability

One of my first major projects at Infinity was redesigning the company website, which had not been updated in several years. Over time, I contributed to multiple iterations as the business expanded and the platform evolved.

Alongside the marketing website, I redesigned large parts of the Customer Portal/Hub, focusing on cleaner UI patterns, clearer navigation, and a more intuitive user experience. Detailed prototypes helped streamline collaboration with developers and ensured consistency from concept through to launch.

Marketing

A brand-focused approach to engagement and communication

I supported Infinity’s wider marketing efforts through email campaigns, event materials, promotional graphics, and product launch assets. The goal was always to create clear, engaging visuals that aligned with the company’s evolving identity.

This extended beyond digital campaigns into office branding and internal culture projects, helping create a more cohesive and recognisable brand both online and offline.

Outcome

A cohesive digital presence across product, marketing, and brand touchpoints

My time at Infinity Call Tracking allowed me to contribute across nearly every aspect of the company’s design ecosystem. From SaaS product design and web experiences to marketing campaigns and creative concepts, the work helped shape a consistent and scalable visual identity over a decade of growth.

It was an invaluable experience that strengthened my approach to long-term brand evolution, collaborative product design, and building digital experiences that balance creativity with functionality.