Douglas & Gordon

General Info

About Douglas & Gordon

Douglas & Gordon is a well-established real estate company specialising in property sales, lettings, and management across London. The project focused on improving the company’s digital experience through customer portal enhancements, website refinements, and more cohesive brand communication.

The challenge was modernising multiple customer touchpoints while maintaining the premium and trusted reputation associated with the Douglas & Gordon brand.

The approach centred around improving usability, streamlining interfaces, and creating a more unified visual experience across the platform, website, and customer communications.

Branding

A modern sub-brand system designed to support innovation and digital growth

Alongside the portal redesign, a new sub-brand called “Edge” was developed to represent Douglas & Gordon’s evolving technology offering. Built around the company’s iconic stag logo, the identity introduced a more modern and dynamic visual direction.

The branding balanced innovation with familiarity, helping the digital products feel more contemporary while remaining connected to the wider Douglas & Gordon identity.

Web Design

A clean, customer-focused experience designed for clarity and usability

The customer portal was refined to improve navigation, accessibility, and day-to-day usability. Simplified layouts and clearer interface structures made it easier for users to manage properties, review transactions, and access important information.

Additional updates to the main website helped modernise the browsing experience while improving visual consistency across the wider digital ecosystem.

Marketing

A consistency-focused approach to strengthening communication and trust

Customer email templates were redesigned and unified to better align with the Douglas & Gordon brand. The updated system introduced cleaner layouts, improved readability, and a more professional visual structure across communications.

These updates helped create a more polished and recognisable experience across every customer interaction.

Outcome

A cohesive digital refresh across customer, web, and brand touchpoints

The final result delivered a more modern and connected digital experience for Douglas & Gordon. Improvements across the portal, website, branding, and communications helped strengthen usability while reinforcing the company’s premium identity.

The project successfully balanced traditional real estate professionalism with a more forward-thinking and technology-focused direction.