Floyd Swimming School

General Info

About Floyd Swimming School

Floyd Swimming School approached me to modernise their branding and improve their outdated online presence with a more engaging and user-friendly website experience.

The goal was to create a digital identity that better reflected the school’s welcoming, family-focused atmosphere while making it easier for new and existing customers to explore classes and make enquiries.

The project included a refreshed visual identity alongside the design of a modern website experience focused on clarity, accessibility, and stronger visual consistency across the brand.

Branding

A vibrant visual identity designed to create a more approachable brand presence

The branding refresh focused on creating a cleaner and more modern identity while keeping the friendly and energetic personality of the swimming school.

A bright colour palette combined bold blues with softer accent tones to create a balance between professionalism and approachability. Updated typography and simplified visual styling helped the brand feel more contemporary and engaging across both digital and promotional touchpoints.

1. Azure Radiance#00A9F9
2. Malibu#80D4FC
3. Jacarta#333574
4. Deep Blush#DA5DA5
5. Pastel Blue#CED5E7
6. Sea White#E8ECF5

Web Design

A clear, responsive experience designed for accessibility and enquiries

The website concept focused on improving usability and making important information easier to access for both new and returning visitors.

Alongside the main website direction, an interim splash page was designed to maintain an active online presence during development. The splash page introduced the refreshed branding while providing enquiry and booking call-to-actions to support day-to-day business operations.

Responsive layouts, modern typography, and simplified content structure helped create a more welcoming and accessible experience across all devices.

Outcome

A refreshed digital identity across branding and web design

The project gave Floyd Swimming School a stronger and more modern visual presence that better reflected its family-focused values and welcoming atmosphere.

From the updated branding to the redesigned website direction, the final outcome created a more cohesive and engaging experience designed to support future growth and improve how the school connects with parents and swimmers online.