Cooking with Donald
A playful brand concept designed to turn a remote cooking session into a fun digital experience.
- Industry: Food / Entertainment
- 2023
- My Role: Branding · Illustration · UI Design
- Sketch
A playful brand concept designed to turn a remote cooking session into a fun digital experience.
Cooking with Donald was a fun internal project inspired by a remote Italian cooking session hosted over Zoom. The idea was to elevate the experience with a playful visual identity and fictional app concept that brought personality and structure to the event.
The goal was to create something engaging, memorable, and visually polished while keeping the tone relaxed and approachable. The challenge was balancing humour and creativity with a clean, cohesive design style.
The approach combined branding, illustration, and UI concepts inspired by Italian cuisine, cooking culture, and digital recipe experiences.
The branding focused on capturing the friendly and authentic personality behind the cooking sessions. A combination of elegant typography and playful elements helped create a brand that felt welcoming, modern, and full of character.
Warm colour tones inspired by Italian ingredients gave the project a rich and inviting aesthetic, while the overall design maintained a clean and contemporary feel.
Custom vector illustrations were created to add personality and humour throughout the project. A stylised character illustration of Donald became a central part of the identity, helping make the experience feel more personal and memorable.
Additional food-inspired graphics and recipe visuals reinforced the cooking theme while supporting a cohesive and vibrant visual system.
Alongside the branding, a fictional app interface was designed to showcase recipes and cooking content in a clean and easy-to-follow format. Recipe cards highlighted dishes, ingredients, and key information through structured layouts and simple UI patterns.
The interface design mirrored the playful tone of the branding while maintaining clarity and usability across the concept screens.
The final project transformed a casual remote cooking session into a polished and immersive digital experience. By combining branding, illustration, and interface design, the concept felt both entertaining and visually cohesive.
The project also provided an opportunity to experiment creatively in a more relaxed setting while exploring personality-driven design and storytelling.
If you're looking for something similar, I offer branding and website design to help bring your ideas to life.
