Jean Clood
A playful mascot concept designed to bring personality and identity to Infinity CMS.
- Industry: Technology / SaaS
- 2013 - 2019
- My Role: Branding · Character Design
- Adobe Illustrator · Photoshop
A playful mascot concept designed to bring personality and identity to Infinity CMS.
Jean Clood was created as a mascot concept for Infinity CMS, designed to give the platform a more approachable and memorable identity. Inspired by iconic tech mascots like GitHub’s Octocat, the goal was to create a character that reflected creativity, innovation, and personality within the platform.
The project started as a fun internal idea but quickly evolved into a recognisable visual element connected to the Infinity CMS brand. The approach focused on balancing playful design with a clean, modern aesthetic that could evolve alongside the platform itself.
Jean Clood was designed to feel friendly, futuristic, and adaptable. The character combined soft shapes with tech-inspired styling to create something instantly recognisable while still fitting naturally within a modern SaaS environment.
Over time, the design evolved into a cleaner and more refined version, moving towards flatter illustration styles and stronger silhouette work. These updates helped modernise the character while maintaining the charm and personality of the original concept.
The evolution of Jean Clood became a creative way to reflect the growth of Infinity CMS itself. From early experimental versions to the more polished final design, each iteration introduced subtle refinements in proportion, detail, and expression.
The mascot added a more human side to the platform, helping create a brand experience that felt approachable, creative, and distinct within a typically technical space.
Jean Clood became more than just a mascot exercise — it evolved into a recognisable character that added personality and flexibility to the Infinity CMS brand.
The project was also a great opportunity to explore character-driven branding within a tech environment, proving how illustration and personality can strengthen engagement without compromising professionalism.
If you're looking for something similar, I offer branding and website design to help bring your ideas to life.
